Football is the passion that guides the adidas brand from 1920 till today. Adidas has long been the global leader in soccer, the world’s most popular game, ever since its founder’s, Adi Dassler’s, early innovations have ensured that adidas has produced the most widely-demanded products and the true revolution in sports equipment, combining scientific design and advanced materials. Adidas is present at all levels, from children’s grassroots programs up through to its strong relationship with FIFA. In close cooperation with the top athletes and leading scientific institutes from all over the world, adidas has succeeded in being the world’s most widely recognized football brand and made a major contribution to the advancement of sports equipment, helping athletes in their efforts to push the limits of performance. The top sports football industry is sponsoring PANATHINAIKOS during the last 14 years, which is one of the historical top teams in The Greek Championship. Adidas supplies PANATHINAIKOS with technically excellent and innovative equipment with great design. The perfect cooperation has led both adidas and PANATHINAIKOS to the top of Greek Football.