This partnership brings together two strong brands with a shared vision of creating unique experiences that bring Panathinaikos even closer to its supporters by combining the passion of football with imagination, creativity and collectability.
More than a commercial agreement, this is a long-term collaboration that will unfold progressively over the next two and a half years through a series of innovative initiatives and activations for supporters of all ages.
Throughout the partnership, Panathinaikos fans will have the opportunity to enjoy exclusive experiences, discover collectible creations and take part in special activations developed by the two brands. Further details will be unveiled progressively through the official communication channels of both organizations.
The partnership will accompany Panathinaikos through one of the most significant periods in the club’s modern history, including the transition to its new stadium and the celebration of the club’s 120th anniversary. A series of special initiatives marking these historic milestones will be revealed at the appropriate time.
Together, Panathinaikos F.C. and PLAYMOBIL are opening a new chapter that combines the club’s history, values and heritage with creativity and imagination, creating memorable experiences that will inspire current and future generations of Panathinaikos supporters.
